How to Use Storytelling on Twitter (X) to Engage and Convert Leads (with Examples)

Regarding social media marketing, Twitter, now X, is one of the most popular choices, with about 245 million daily active users and approximately 586 million monthly visits. It is one of the top choices for engaging and converting your target audience. 

Even with the basic 280-character limit it offers to regular users, you can use it as a powerful tool in addition to the retweet option available. If you are willing to pay a premium to get the blue tick, you can post tweets of up to 4000 characters. 

Whatever your Twitter user status is, storytelling on this platform has proven helpful for business owners who want to build a narrative that resonates well with potential customers, fosters the trust of followers and your brand, and even leads them to patronize you. 

If you want to harness the potential of storytelling on Twitter (X) to engage your audience, capture attention, and convert them to loyal customers, then this article is for you. Let’s dive in!

Why Storytelling Works on Twitter (X)

As you probably know, storytelling can tap into people’s emotions, which is very important for brands that want to engage and build trust. Many brands have struggled to do this, but with storytelling on Twitter, these barriers can be broken. In summary, well-crafted storytelling on Twitter can help your brand with the following: 

• Help you increase engagement when your posts are liked, commented on, or retweeted. 

• Help build brand trust when you consistently share an authentic experience.

• Drive conversations that connect with the emotions of users and followers. 

You can use storytelling on Twitter in various ways. The most common is a single tweet, but there are also threads and visuals. Combining all these ways can help you build a strong connection that converts leads. 

How To Use Storytelling on Twitter

Twitter is unique in many ways compared to other social media platforms. You must understand this uniqueness to fully enjoy its benefits. Here, we will share how to use storytelling on Twitter. 

1. Make use of threads

One of the challenges most users have with Twitter is the 280 characters it offers for primary users. However, there is a way around this problem. 

With the use of threads, you can connect several tweets with as many characters as possible. With threads, you can guide your followers or audience on your business journey, offer them insights into what your business stands for, and provide solutions for those audiences that want to take action.

Example: 

Let’s say you just founded your business and want to share your start-up journey. Here’s how you can make your thread look. 

Tweet 1: In 2022, I left my nine-to-five job to start a new business, which was born out of my desire to create solutions. Here is the rollercoaster of my journey to this point: 👇

Tweet 2: When I was about to start, I only had two things: an idea and a laptop. At some point in my first six months of start-up, I wished I hadn’t left my nine-to-five. My doubt led to frustration, but I put myself together and continued. 👇

Tweet 3: Today, with an idea and a laptop, my business serves over a thousand individuals and companies across the globe with a team of talented staff available to meet customers’ needs 24/7. It was not an easy journey. But I can tell my younger self this: 👇

Tweet 4: “If you want to start a new business, it’s okay to fail. Each step may be tough and come with lots of pain, but it will lead to growth.” Do you want to know more? Follow the link for my free guide (Link). 

As you can see from this example, using a thread creates curiosity and helps readers scroll to the next thread. With this curiosity, you can share anything about your business, and readers will read to the end. And very importantly, you can use as many characters as possible. 

2. Use of hashtags

Hashtags are beneficial when you want to help users find your content on Twitter. The more users find your content, the more they can engage. 

Example: 

Assuming your business is eco-friendly, specifically a green gift shop. You can use several hashtags, such as #EcofriendlyGifts, #GreenChoice, #EcoGiftGuild, etc. 

The Twitter algorithm groups all posts with this hashtag. If you also come across hashtags that relate to your type of business, you can use them to your advantage.  

Another way you can use a hashtag is to support a particular cause. Since your business is eco-friendly, you can use hashtags to gain visibility and show solidarity in going green. Use hashtags at the end of your tweet. Here is how you can apply them: 

Tweet 4: “If you want to start a new business, it’s okay to fail. Each step may be tough and come with lots of pain, but it will lead to growth.” Do you want to know more? Follow the link for my free guide (Link).  #EcofriendlyGifts, #GreenChoice, #EcoGiftGuild, etc. 

It is still okay if you want to use multiple related hashtags. 

3. Make use of visuals

Using visuals like images and GIFs effectively draws attention to Tweets. Often, people see them before going ahead to read what is under them. This is why you shouldn’t just use any image or GIF. It has to be catchy and of high quality.

Videos, too, can be very effective, but keep it short. Many people who come on Twitter are not there to watch videos. The best-proven way to use visuals is to have a brief caption on top, followed by the image and then what the image represents.

Example 

The Best Eco-Friendly Gift Bag You Can Find in the World

Sharing eco-friendly gifts this season shows you care for not only your loved ones but also for the planet they live on. These gifts are unique and prompt a healthier future for them.  #EcofriendlyGifts, #GreenChoice, #EcoGiftGuild, etc. 

Tell Your Story with a Tweet: Convert Leads

Storytelling on Twitter is not just about content creation; it is about making emotional connections. For a business owner, it is about converting leads. 

With storytelling, you can engage users and build a large followership, which you will likely convert. With these three steps–using thread, hashtags, and visuals–you can create a compelling narrative that gives you loyal followers. 

If you need professional guidance to craft brand stories that connect and convert on Twitter and other platforms, I’m “your write choice.” Contact me now!

Related:

How to Use Storytelling to Engage Investors

Your Brand Needs a Brand Story: Here’s Why

How to Use Storytelling in Marketing to Close Sales

Top 10 Brands That Have Mastered Storytelling in Marketing

How to Use Customer Stories to Boost Your Brand’s Credibility