Come to think of it, why do some businesses do very well online and offline while others continue to struggle?
The secret to making your brand a household name is not far-fetched. Just look closely at the five top brands around you, and you will see that they have one thing in common: A compelling brand story. Although each of these brands will have a different story, their story always leads to the same result: a product or service making a mark in the business world.
As a business owner, by now, you would have known that standing out in today’s competitive business environment always seems impossible, but there is a chance for your brand to break forth with the right storytelling technique.
As you read on, you will learn so much about brand stories and why they are a very crucial part of business growth. Without further ado, let’s set the ball rolling.
What is a Brand Story?
Let’s start from the basics: what’s a brand story? To put it as simply as possible, a brand story is a brand’s marketing narrative or, if you prefer, a catchy tagline. This marketing narrative tells who you are, your values, and why you are in business.
From a broader perspective, it talks about your mission, vision, history, and anything else that makes your brand what it is, including your successes and challenges.
Many brands concentrate on data, charts, and figures. However, bigger businesses take it further. They include stories that create an emotional connection between their brand and customers.
Now, let’s move on to why you shouldn’t set the idea of brand stories aside.
Why You Need a Brand Story
Your business has so much to gain when you effectively tell your brand story. It is a surefire way to become a household name for generations to come. Many brands have put it to the test time and time again and gotten the same result: Brand success.
If you’re still on the fence, we’ve got you. Here are four reasons your brand needs a brand story.
- Creates an emotional connection.
One of the wonders of brand stories is how it creates an emotional connection between brands and their target market. Most customers are loyal to a brand, not necessarily because the product is the best in the market, but because of their emotional attachment to it.
When you tell a compelling brand story, you are not just creating an emotional connection; with emotional connection, you get trust. With trust, you earn loyalty. This is why emotional connection is one of the most singular things you need to bear in mind when telling that story.
Why do you think Coca-Cola has been the most populous food drink for generations? This is because, for every single bottle you buy, they are not just selling a bottle of Coca-Cola, but they are selling empowerment, happiness, love, trust, and innovation. Coca-Cola tells its brand story in such a way that it humanizes it, and people can relate to it.
- Makes your brand stand out.
Different brands may sell the same product or provide the same services, but each has a different story. How each of these brands can communicate its unique story will determine whether it will stand out or be lost in the crowd.
Standing out is one of the biggest challenges many brands face because of the fierce competition in business. You can tell customers how your brand is particular about supporting others.
Suppose you have a coffee shop and buy your coffee directly from local farmers. Now, you have a great brand story. Your story will tell people that with each cup of coffee they buy from you they are supporting local farmers and an organic lifestyle. Everyone needs support and will support a brand that supports others.
- Motivates employees.
As you know, the story of successful brands can only be complete with employees’ contributions. A well-motivated employee can go to any length for the brand. Employees who believe in the brand’s story are more likely to feel a sense of belonging and will translate that into how they work.
Employees are the first point of call when sharing your brand story. Every one of your employees is your brand ambassador. If they are emotionally connected to your story, this will also translate to how they treat customers and their passion for the work. And the best part of this is that they will also share this story with others.
- Helps to guide your marketing strategies.
Many business owners understand the importance of marketing when promoting their brand, but very few know what their messaging should be. Because of this, business owners spend a lot of money on consultations for their marketing strategy.
But if you already have a brand story, you have solved the problem of starting your marketing, thereby saving some money. Irrespective of which media you want to use for your marketing campaign, a brand story is already an excellent foundation to build upon.
Marketing with a good brand story helps customers connect to your business, and it will be easy for them to know what your company stands for. It clarifies brand purpose when sharing the same story across websites, social media, and other marketing media.
The Power Imbedded in Your Brand Story
A lot has changed in the way people do business today. Customers are not just about the products or services provided by a brand but also about products or services that resonate with them on a personal level.
A well-crafted brand story tends to connect with customers’ emotions, and when this happens, the brand has a lot to gain. It makes your business stand out, helps you start your marketing strategies on a great note, and motivates the people you work with.
Ultimately, you’ll have many loyal customers and employers who will not only remain true to your brand but will also be vital in marketing your business to friends and family members. Every brand has a story to tell, yours shouldn’t be any different. It is time to share that story with the world.
However, if you have trouble creating a brand story that will connect with your target audience on a personal level, Your Write Choice can help. Contact us now.
