Regarding social media marketing, Twitter, now X, is one of the most popular choices, with about 245 million daily active …
Your Business Needs a Brand Story: Here’s Why
Come to think of it, why do some businesses do very well online and offline while others continue to struggle? …
How to Use Storytelling to Engage Investors
One common mistake most business owners make whenever they want to use storytelling to engage investors is to rely solely …
How to Use Emotional Storytelling to Drive Brand Loyalty: Proven Techniques for Entrepreneurs
Have you ever wondered why some people are loyal to a particular brand, whether in good times or bad times? …
7 Common Storytelling in Marketing Mistakes to Avoid
Storytelling is one of the most powerful tools in marketing, especially when it’s done right. It’s not just about selling …
10 Ways to Identify Your Brand’s Core Story
Why do we tell or listen to stories? Is it because we want to entertain or be entertained? Or perhaps …
The Future of Storytelling in Marketing: Here’s What Lies Ahead
In the world of marketing as we know it, one thing has become crystal clear: storytelling isn’t just a tool—it’s …
Storytelling for Startups: How to Stand Out in a Crowded Market
As a startup brand or business, a lot of things can go wrong even with a great product that makes …
How to Use Storytelling in Marketing to Close Sales (A Comprehensive Guide)
Humans are, by nature, storytellers and story-consumers. We’ve been sharing tales around campfires and inscribing them on cave walls since …